Privacy policy

Last updated: April 2026

BowLink Inc. (“BowLink Outdoors”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, purchase our products, or interact with us (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect personal information necessary to operate our business and provide our Services.

Information you provide

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely by third-party providers; we do not store full card numbers)
  • Account credentials (if applicable)
  • Communications and customer support inquiries

Information collected automatically

  • IP address
  • Device, browser, and network information
  • Website usage data (pages visited, interactions, time on site)

Cookies & tracking technologies

We use cookies, pixels, and similar technologies to:

  • Operate and improve our website
  • Analyze traffic and performance
  • Personalize content and advertising

You may control cookies through your browser settings. Disabling cookies may impact functionality.

2. How We Use Your Information

We use your information to:

  • Process transactions and fulfill orders
  • Provide customer service and support
  • Communicate with you (order updates, responses, service notices)
  • Improve our website, products, and customer experience
  • Send marketing communications (you may opt out at any time)
  • Detect, prevent, and investigate fraud or misuse
  • Comply with legal obligations and enforce our terms

3. Sharing of Information

We may share your information with:

  • Service providers (e.g., payment processors, shipping providers, hosting via Shopify)
  • Marketing and analytics partners
  • Legal authorities where required or permitted by law

We do not sell personal information for monetary compensation.

However, certain data sharing for advertising or analytics purposes may be considered “sharing” under applicable U.S. privacy laws.

4. Your Privacy Rights (Canada & United States)

Depending on your location, you may have the following rights:

Canada (PIPEDA)

  • Access your personal information
  • Request corrections
  • Withdraw consent (subject to legal or contractual restrictions)

United States (including California)

You may have the right to:

  • Request access to the personal information we collect
  • Request deletion of your personal information
  • Correct inaccurate information
  • Opt out of the “sale” or “sharing” of personal information for targeted advertising
  • Limit use of sensitive personal information (where applicable)

To exercise any of these rights, contact us using the details below.

We will not discriminate against you for exercising your rights.

5. Data Retention

We retain personal information only as long as necessary to:

  • Complete transactions and provide Services
  • Comply with legal, tax, and regulatory requirements
  • Resolve disputes and enforce agreements

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.

7. International Data Transfers

Your information may be processed or stored outside your jurisdiction, including in Canada and the United States. By using our Services, you consent to such transfers, subject to applicable laws.

8. Children’s Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

9. Third-Party Services and Links

Our Services may include links to third-party websites or integrations (e.g., Shopify, payment providers). We are not responsible for the privacy practices of those third parties.

10. Limitation of Liability

To the fullest extent permitted by law:

  • We do not guarantee that our Services will be secure or error-free
  • We are not responsible for unauthorized access beyond our reasonable control
  • You use our Services and provide information at your own risk

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted with a revised “Last updated” date.

12. Contact Information

If you have questions or wish to exercise your privacy rights, contact:

BowLink Inc.
BowLink Outdoors
📧 admin@bowlinkoutdoors.com